Home page design: a tested approach to jump start conversion - Featured lesson from Frankly eCommerce

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Featuring Tim Ash

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Tim Ash leads SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion. His unique Attention Wizard software tool can can quickly identify major conversion issues. Tim is an in-demand speaker and author of the best-selling book 'Landing Page Optimization'.
"This lesson applies my conversion research specifically to online retail home pages, using an array of good and bad examples. Excellent!"
Tim Ash
Featured eCommerce lesson:

Home page design: a tested approach to jump start conversion

"There were several concepts that I had never learned elsewhere and I believe they will be a big help with our website. I actually ordered Tim's book, too." David Siebold, wildhorses4x4.com
Indi finds no agreement among her team as to optimizing her home page. Doubting its design after reading Landing Page Optimization, she seeks out conversion guru Tim Ash for help.

Follow Indi's progress through several drafts of her new home page design and observe how her communication with Tim Ash steers her and her team towards a greater understanding of conversion-tested design principles.

Tim discovers Indi’s competitors have it all wrong, which has skewed her design priorities. Reviewing the Rules of Web Interest and Rules of Web Desire, he guides the redesign after it falters with too much committee input.

You'll learn how to:
  • Resist the temptation to waste premium home page "real estate" with unnecessary clutter
  • Group your links usefully, providing a "through the keyhole" glimpse of what's deeper in the site
  • Avoid "interruption marketing" homepage blather
  • Present trust and credibility symbols in the right places
  • Use an artificial intelligence tool to simulate your visitor's attention

Discover how to redesign your home page in a way that kick-starts conversion. A great complement to Tim's book Landing Page Optimization, this lesson will make apparent its principles through examples of what's good and what's bad.

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Story-telling, design, and analysis are the essential ingredients of this program, leading the multi-channel retailer step-by-step through a sustainable online strategy. Great for busy owner-operators - allowing teams to participate, share and discover together. Ecommerce experts ensure lessons are progressive and up-to-date. Discussion forums offer special insider Q&A access. Learn more in this introductory video below; click the play button: