Home page design: a tested approach to jump start conversion
Home page design: a tested approach to jump start conversion
As she works through several iterations of her home page redesign, Indi learns a conversion-tested approach from Tim Ash
Indi finds no agreement among her team as to optimizing her home page. Doubting its design after reading Landing Page Optimization, she seeks out conversion guru Tim Ash for help.
Follow Indi's progress through several drafts of her new home page design and observe how her communication with Tim Ash steers her and her team towards a greater understanding of conversion-tested design principles.
Tim discovers Indi’s competitors have it all wrong, which has skewed her design priorities. Reviewing the Rules of Web Interest and Rules of Web Desire, he guides the redesign after it falters with too much committee input.
You'll learn how to:
- Resist the temptation to waste premium home page "real estate" with unnecessary clutter
- Group your links usefully, providing a "through the keyhole" glimpse of what's deeper in the site
- Avoid "interruption marketing" homepage blather
- Present trust and credibility symbols in the right places
- Use an artificial intelligence tool to simulate your visitor's attention
Discover how to redesign your home page in a way that kick-starts conversion. A great complement to Tim's book Landing Page Optimization, this lesson will make apparent its principles through examples of what's good and what's bad.
"I'm so glad I met Tim Ash! I've learnt so much about WHAT I need on my home page and WHERE to put it to maximise conversion." Indi
| File Type | Name |
|---|---|
 | 1.
Indi's embarking on a home page redesign, but can she find the right balance between style & function? |
 | 2.
Through reading Tim Ash's book, Indi starts to understand some fundamental principles that have been neglected. |
| 3.
Indi's reading this now, so I've picked up a copy... |
 | 4.
Indi thinks she's cracked it, and presents a mockup of her redesign to the team. |
| 5.
Indi's feels pleased as she manages to accommodate everyone's ideas in version 2, but the more she thinks about it the less satisfied she becomes. |
| 6.
Indi's tweeting about link-rich homepages so I decide to check out her inspiration. |
| 7.
In an email to Indi, Tim Ash explains how grouping links can quickly convey the product range. |
| 8.
As I head for lunch in Chinatown, I reflect on what I've learned so far. |
| 9.
Reflecting on Tim's call to Indi, I make some notes and pull out these audio soundbites |
| 10.
Indi emails Tim, seeking his approval of her version 3 mockup. |
| 11.
I intercept this voicemail message from Tim Ash, commenting on Indi's latest design. |
| 12.
With her confidence growing, Indi emails Tim with her next mockup. |
| 13.
Indi tries out the Attention Wizard software and feels vindicated about the tough decisions she's made. |
| 14.
Here's my take on how the latest homepage guides a visitor's attention, based on the heatmap. |
| 15.
My "flash card" reminder, helping me remember the key points. |
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